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Deciding to advertise your product on television is a big decision. However, making the decision between direct response television and traditional television commercials is not so difficult. That's simply because any new product to the market will benefit more from direct response television, also known as infomercials, because it costs less money to take the product to the masses. Not to mention, the first day the infomercial airs money starts coming back. That's really important and can help a new company stay afloat. There are several things to consider when it comes to choosing a DRTV agency to represent you or a traditional commercial agency.

Airtime
The first thing to consider is whether you would like a DRTV agency to produce your infomercial and air it over the airwaves for a considerably lower price than traditional commercials. Few companies realize at first that DRTV airtime is discounted up to 50% cheaper than traditional airtime. Of course, the actual price will depend on the negotiating skills of your DRTV agency, but you can count on the price being lower than the airtime for a traditional commercial. Talk with your DRTV agency and find out what type of DRTV commercial will work best for your product and what price range you are looking at.

Campaign
A DRTV campaign involves many things from scripting to hosting and fulfillment to distribution. Your DRTV agency will be in charge of most of these things with you overseeing them. Should you choose a traditional television commercial your agency will simply be in charge of shooting the commercial. You'll pay more, have fewer services, and won't see a return on your money for quite some time. It's definitely something to consider and worth talking with your DRTV agency about.

Cost
Cost has already been mentioned, but it's worth mentioning again. For new products with mass appeal a DRTV agency can affordably market the product to millions of viewers simultaneously. On the other hand, traditional commercials are much more expensive and can actually result in the competition's products being purchased if customers can't find your product when they go shopping.

These are just a few things to keep in mind when considering how to market your product. Overall, a DRTV agency will be your most affordable option and the best way to go for new products with mass appeal.