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WordPress is devised to accept and support search engines and has features and functions that direct a search engine. The WordPress leads and maneuvers the search engine through the pages, posts and categories helping it to crawl through your site and collect as much information as possible it needs to include in your site within its subject matter. There are various in built search optimization tools in WordPress.

Using various WordPress themes and customizing it to meet your own requirements, you may have to break some of the user-friendly features of the search engine. But to maintain the optimum friendliness of your WordPress site towards search engine spiders and crawlers follow certain guidelines as mentioned below:

- Have a good, clean code and confirm that your site code corroborates. Any error in your code may obstruct and thwart a search engine from moving through the site smoothly and successfully.

- Have quality word content in your site for a search engine to examine and compare. Search engines can only "read" a site; they can't "see" a site. Words are the content, the material that talk to a search engine in your site and explains, informs, educates and shares. The quality word content helps you get a good score.

- Information in the Internet is found through words and phrases. To be found you should use keywords and phrases intermittently in the content. Remember search engines scan and evaluate your content and categorize it with the help of words, so that you are in good favor with the search engines. Therefore write your content keeping searchers in mind.

- Any search engine entering your site will ignore the style and CSS, and pass through gathering information and content. Almost all WordPress themes are designed with the content close to the top of the page as search engines scan the first third of the page and move on. To draw attention of the search engine you should put the content near the top of the site.

- While evaluating your site the search engines put the words through a sifter, allowing credit to be given to certain words and phrases. Keywords found in your document are compared to words found within your links and titles, and the more they match your score improves.

- Add textual content in places where possible to the links and images if your site contains mostly photographs and links, as the search engines look for alt and title in link and image tags. The textual content serves an important purpose of making your site more accessible and good descriptions help provide more content for search engines to digest.

- For your site to curry favor with search engines 'link popularity' is important. How good your site is determined by who links to you. The Blogrolls, pingbacks and trackbacks are all set up in WordPress and these help you link to other sites, and at the same time helps them link to you, thereby connecting the "links".

- Good navigation links will prod the search engine to move gracefully to the various pages on your site. This helps the search engine to cover most of your site following the connecting links.