If unsure whether to invest in a full blown 6 - 18 month SEO campaign, and want to test the water to see the level of potential enquiries and conversions from your keyword search terms, then the use of PPC for 30 days could be an excellent solution.
Although being many differences in an organic listing on the left and a paid ad at the top or to the right of the search results could potentially save a lot of wasted time, money and effort if ascertain whether the visits from your search terms convert.
For this strategy to work, need to first set an affordable budget to spend based on no conversions. Very easy to spend thousands with no return on investment if use the wrong keywords.
Secondly need to ensure your budget covers all the potential daily impressions. For example if spending £20 a day and losing £60 a day worth of potential visits due to lack of budget this is not going to accurately replicate an SEO campaign when your listing will appear for many variations of search terms. It may take the full use of the budget to start converting in your industry.
If the two figures do not correlate would advise primarily focusing on low competition search terms initially as should give an idea using SEO from months 1 - 4 of the project, can then decide if want to invest further for a long term campaign which will cover a variety of different types of keywords.
However if do have the budget to fully test using PPC and all being well if successful after 30 days and search terms convert. Can then use the keywords to implement into an SEO campaign with confidence that once the terms start being listed in the search engines they will convert at a lower long term cost per click than PPC.
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FIJ Design is a SEO Company London that can help you increase your natural search ranking within Google, call us today to find out more.
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