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Are you still struggling with old SEO techniques? Well! Obviously Old is Gold but unfortunately, the adage does not fit well when it comes to SEO services, practices and tips. The fast pace evolving of search engines have changed the way a website needs to be optimized for itself. With time, many new approaches have developed for building up a business online. It is much beyond mass directory submissions. The approach has now become a combined effort of to create a brand value online rather than simple ranking. However, it is quite amusing to see that there are a few people who still employ old SEO services because of lack of information about the new practices and approach.

However, what should be emphasized here are the old SEO services that can hamper your website. So, let us take a close look at numerous such practices that have lost their significance in the SEO world today.

SEO services that are not to be employed

Mass Directory Submissions: Yes, there are a few eminent directories that are still beneficial to make submissions in. These directories if included in your link building campaign efforts can draw fruitful results. But unfortunately, this is not the same case with each directory. Posting your website's information into all available directories is a waste. Ensure to select the top directories that support your theme and are well-known. After all, making submissions to these top directories will have equal SEO impact as that massive amount of directories submissions.

Paid Links: Not allowed! Do it by any means, buying links is not what Google or any search engine permits. No matter how difficult it must be for the search engine to identify paid links, it is not worth to risk the reputation of website for the same. Google web master guidelines have no scope for paid links and hence, if used, your website may get penalized. However, you may consider buying a link only for a paid advertisement that brings you both visitors and sales.

Link Exchange: Google hates irrelevant forced link exchanges. If websites having nothing in common exchange links, Google disregards them. Not only this, it may also ban such websites for misleading he search engine by showing wider visibility. The technique is no longer seen as a worthy attempt to raise the online brand value of your business. Getting links through natural and genuine means is permitted but any sort of forced linking can backfire on you.