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Beer was brought in Japan in 1870s when the Dutch traders made the first breweries in Yokohama. At the very same time, a man, named Nagakawa Seibei, who just came back from Germany to study the brewing process, made his brewery in a place called Hokkaido.

Today, there are 4 main beer producers in Japan- Kirin, Asahi, Suntory and Sapporo. Three of these brands export beer to different countries of the world. Suntory is not into exporting outside Japan boundaries. The brand started producing sweet wines and the first whiskey in Japan however they had to meet very high demand for providing beer in Japan. Asahi is yet another quality Japanese beer brand that even got the Grand Pix at Chicago World Fair, 1893, after just four years of their existence. The Sapporo beer is a blend of various breweries in Japan. The fifth largest Japanese beer company is the Orion that was established in the year 1957 due to the raising demand of beer.

Third beer which is also popularly called as New Genre or the Shin Janru is in fact the recent development as far as the Japanese beer market is concerned. To counter the tax changes which reclassified beer malt content and raised the rates of Happoshu, this beverage that resembles beer contains soya, pea and wheat spirits instead of malt.

In fact, there is the titanic series of microbreweries in Japanese boundaries. There are approximately 300 microbreweries that take hold of considerable amount of the beer industry in Japan. The Japan Brewer Association was established a few years ago having the sole objective of enlarging the business of micro breweries.

Also, the top beer brands in Japan are famous for providing seasonal beers for some months. These are usually the lagers and outsell other top brands like the black beer. Appealing high amount of health conscious consumers in Japan, the terms such as low alcohol and zero calorie have now become the buzzwords.

The great news is that Japanese are now willing to consume the less famous beer now. And this is the reason that the Americans can follow the Japanese footsteps in order to have a diversified marketplace for their beer brands. Yebisu is one of the oldest beers of Japan that was made by the Sapporo. Yebisu Premium is the dark beer with a strong flavor and which is brewed from hundred percent malt. This drink pairs exceptional with the fatty foods of Japan like the tonkatsu and yakisoba or even the Chinese dishes.

In other words, beer is the concoction of hops, water as well as malted barley that is fermented using yeast. It is the same process whether beer is made in America, Europe or Japan. The Japanese beet serves as the obtrusive part of Japanese people’s lives. Japan is the place of rising sun and is even the land of etiquette. Beer is no exclusion in this regard as well. There are some social etiquettes and rules while drinking Japanese beer like one needs to finish the beer glass and not leave the beer unattended.