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Giorgio Armani, the famous personality in the fashion industry, was born in the year 1934 in Piacenza, a small countryside in Milan. He studied in a public school where he got fascinated towards cinema and photography. After serving in Italian army for three years he finally began his profession in the fashion industry. Initially he joined the Nino Cerrati , a popular fashion house in Italy. After learning the concepts of designing for nine years with Nino, he stepped in to the fashion world as a designer in 1970 and soon in 1974 he started with the Armani Brand clothing and now there are variety of products offered under Armani brand.

Armani Exchange, the brand that gave a variety of clothing for affordable prices soon became popular amongst people due to its low-priced products. It was created in 1991 and amazingly now there are around 63 well-known boutiques in USA and more than 47 are there in the international market. Over the period of time the prices for Armani Exchange gradually grew and hence lost the popularity amongst the masses.

Armani Casa, that offers a wide range in furniture and home decoration furnishings proved itself to success. Its products are often sold at higher prices because it offers quality products and also it shares a good brand name in the market.

Armani Jeans, another fashionable range of clothing that has done quite well in the UK market and has shown exceptional performance in London, Manchester and Liverpool as compared to other cities. People go crazy for the trendiest styles like J16 and J31, which costs around120 pounds in UK and are available in quite well known stores. Armani Junior caters to the need of juniors and are available in kid’s male and female range.

Emporio Armani, the fashion clothing that attract the young generation has achieved enormous success and fame in the USA and still proves to be the best in the present scenario. It is presently the lowest priced product as compared to other brands in the Armani range.

Armani Collezioni fulfils the need of the young professionals and the challengers of the new society. In London this product range has done a tremendous business as the Armani Collezioni includes tailor-made suits which are workwear collection and being the costliest brand targets the high class society.

This is not the end, Armani has further added a premium collection of cosmetics along with designer Fashion clothing which contributes to very good revenues for Armani. The cosmetic collection includes a variety of skin care products and perfume assortment for both men and women.

Presently the Giorgio Armani summer collection has created waves in the market by presenting beautiful clothes in order to meet the demands of your daily life. The fabric used is of high quality and being lightweight it seems to flow on the body. The color combinations are such that it has a lasting impact on the spectator. The overall impression is very effective and mind blowing thus giving you a distinctive appearance. Just recently Armani has come out with a beautiful collection of undergarments as Emporio Armani Women’s Underwear, and if Victoria Beckham is promoting the brand, the product has to hit the market and contribute to huge profits for Armani!!