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Many modern handsets and smart phones have begun to hit stores with a remarkable tendency to put a lot of focus on exterior looks -- a trend that has begun to rapidly develop and bring us far away from the days of tiny screens, tons of buttons, and clunky, unattractive plastic shapes. Today's beauty school for phones concentrates on accentuating the screen size, smoothing surfaces, minimizing weight and footprint, and staying thin and trim, all of which are tall orders for such advanced devices if seriously considered. Yet there are many models currently available that strive to meet these ideals, and a few that have accomplished their goals and delivered a truly beautiful result. Among these pageant winners is the LG Prada, a phone introduced in December of 2008 that has already been hailed as a major competitor with Apple's popular and indisputably sleek iPhone.

A serious contender in the looks department, the Prada is, in case it wasn't obvious, the brainchild of LG and the popular Italian fashion design house Prada, boldly proclaiming its love with a signature Prada logo placed above the phone's elegant screen. And it's this very screen that in many ways produces the accolades for aesthetics which the Prada has been garnering since its launch. At a full three inches and proudly proclaiming 256 colors and TFT technology, the screen is as thoroughly modern and attractive as any of the forerunners on the market. But what makes it truly remarkable is the screen's relative solitude upon the phones surface; you won't find any clunky buttons or dials, menus or doodads, or obstructions next to or below the screen, making it a rare feature. The Prada does come equipped with three basic call buttons screen-side, but these are cleverly designed and sleek, taking care not to detract from the overall appeal of the phone's minimalist look.

Giving new meaning to the idea of a "handheld," the Prada is a scant one hundred thirty grams and under seventeen millimeters thick, making it effortlessly portable and a pleasure to handle. A full range of exciting and modern features such as a five megapixel camera with auto focus, flash, and video, built-in hands free capabilities, a excellent 3G internet connectivity and WiFi, sixty megabytes of user memory and a reliable, long-lasting battery help round out the Prada's good looks. An intuitive and fun-to-use touch screen plays well against the functionality of a fold-out qwerty keyboard (not quite ergonomic but one of the better units currently available), making texting and emailing enjoyable again amidst a sea of phones that disappoint when it comes to typing.

These well thought out and easily accessed features work in tandem with the Prada's fashionable appeal to deliver a phone that really looks good -- and knows it. Whether you're chattering away, surfing the 'net, capturing a smile, or simply taking a stylish stroll down the avenue, if you take both phones and fashion seriously, the LG Prada may just be the phone for you.