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Many small businesses sense that only big companies need to think about brand names. But branding is as important to small businesses as it is to multinational businesses. Your brand basically says a lot about you and your business, and what products and services you offer. With a strong brand, you can easily set your business apart from the competition and place the right foundation for the growth of your business.

Your brand is actually more than your logo or your business name. It is your identity that tells everyone who you are, what you do, and can you offer to people. A good brand establishes your importance and credibility with your potential customers.

There are many ways to create a strong brand for your business. The easiest and most cost effective of them are the business cards. These humble cards can effectively give you the identity that you want for your business. Your brand will tell everyone personality of your business and your business card will convey your current brand. But let me ask you, when is the last time you printed or updated your business card? Maybe when your business is just starting out? Well, now is the time to update your cards. But before you print your new cards, you need to assess it to make sure it still embodies your brand.

Hopefully, you have a good brand that doesn't need to be updated a lot. But, if you add new products or services to your business, you need to change your business card to reflect your new brand. Ideally, people will look at your card three times: when they have received it, before they place it their pocket, and when they are deciding if they will keep or throw away your card. On those three occasions, your business card has to make an impression. Each time the person looks at your card, he should feel impressed and interested. He should see the same brand that will encourage him to contact you at once.

To ensure your business card markets your brand effectively, follow the following pointers:

• Print your card in color. Forget about black and white cards. Today, color printing is the trend if you really want to stand out. A little money will not matter if what you get is increased sales and profit. There are many printing options today such as embossing and die cutting, which will truly make your business card look interesting.

• Hire a professional designer. An expert designer has the knowledge and skill in creating business card templates that will market your brand effectively. If you don’t know a designer, you can one in printing companies.

• Coat one side of your business card. A coated card will help make your card strong and durable. It won't get creased easily keeping your card look professional and credible. Just coat one side to allow the other side to be written with notes. You can coat the front to allow writing at the back or the back if your card stock has a good texture that showcases your font well.

• Make use of the back part. You can use the back of your card to print other information such as emergency phone numbers, a calendar or a list of your top products or services. The valuable information you provided will encourage people to keep your card.