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When you are in business, it is important that you have a business card. Perhaps, you’ve received a handful of cards already and haven’t paid attention to them before. It’s time you pay attention to the cards before in order to create your own exceptional business cards. If you value your business and your image, then take careful attention in designing your business card. Make sure your card leaves a lasting impression in order to generate more sales and get more customers.

If you are ready to design your card, here are the basics you need to know:

To get started: It is important to note that your name and contact information has to be in your card. You simply cannot rely on the memory of your prospects when doing business. Make sure that your cards have the two important components of a business card which is your name and your business name. Your card should always have your name, your phone number, and the business name.

Additional elements to include: Business cards available today are more than what used to be in the past. A lot more elements can be added to boost the impact. Aside from your name, you can also put your job title, fax number, email, and address of your location. Your job title can be placed below your name and you can place your email below your name and title.

Organize your card: If you are going to include other features in your card, then be sure to organize your card. Don't stuff all information into your card. This will only make your card look cluttered. Instead of stuffing details, consider splitting the details into sections. Pick a side where you would like to put your information and lay it out to display your information. For instance, you use one side to write your name and the other side to add additional features such as a map or a discount coupon. However you design your card, be sure that you leave enough space to make your card look readable, clear, and legible. Once you are done with the design, you have created a satisfactory business card.

Color combination: Today, there’s more to black and white cards. You can now print card in different colors. For instance, you can use a white background and use bright colors to accent your card. Be sure to choose a color that best complements the color of your logo. Unless you want a strong look for your card, you should always go for soft colors. Likewise, choose the color of your font carefully. Use a color that will contrast perfectly with your background to make the text easily readable.

Paper choice. Aside from the color choice, it is also important to decide on the paper. How would you want your card to look like? Would you like a glossy or semi glossy print? Your choice of paper would basically depend on your budget. Naturally, the smother the surface, the more expensive the paper is.

Card layout: Double sided cards are popular these days. If you have enough budget, be sure to use both sides of your business card templates. This way you get to make use of every space to generate opportunity. The front side of the card can look like a typical card, but the back side can make use of additional information not presented in front. Double sided cards are a great layout that will help you make a remarkable statement to potential customers.