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Successful marketing means that your business has to stand out from the crowd and capture the attention of your of your target market at first glance. If you are able to do this effectively, you get to enjoy good sales and maintain a good number of loyal customers. The problem though is how to make this happen. To successful businesses that would be easy. They have, after all, already established their business in the market. But to small and struggling businesses, that would be a nightmare. Marketing would mean spending thousands of dollars on marketing materials.

There is, however, a simple and inexpensive way to achieve success without spending a lot of bucks: through business cards. Printing business cards is not a new word to the business industry. For years, entrepreneurs have long been using this card to share and exchange contact information with people. Even the printing industry is not new to business card printing. People have long been printing these cards at the comforts of their home.

The good news is there are now cost effective printing companies that offer quick and affordable business card printing. With the technology available today, every printing job can be done in the quickest and most inexpensive way. If designed and use properly, your business card can be the face of your business, conveying to people your professional image. And the more effective your cards are, the more chances you get to generate sales and profit.

Here are some of the characteristics that should be present in each of your business cards:

• Topping it all off is simplicity. It is easy to get tempted in creating lavish business cards, so you include every stylish image and design that you can think of in your card. This, however, will only make your card more confusing. So no matter how easy it is to be lavish in your card, stick with simplicity. Remember that the main goal of your card is to provide information, and even with a simple design, you can project and elegant and stylish image.

• Color choices. There is a meaning behind every color. So, it is crucial that you choose carefully the colors that you will use in your business card. As much as possible, use only two or three colors in your business card templates. Do not overstuff your card with too many colors as it will only make your card look cheap.

• Tag line. This is important to strengthen the value and message of your business card. The right punch line will stir the interest of your prospects.

• Card stock to use. As much as possible, choose a high quality and heavy duty card stock. This is to ensure that your card doesn’t crumple easily and lasts a long time. The recommended thickness of card stock for business cards is nothing less than 14 pt.

• Printing. You have two options here: print on your own or hire a professional printing company. If you are on a tight budget, you can always consider printing on your own. Just use the right printer and card stock to ensure your cards look bright and crisp. But if you have enough budget for a professional printer, consider hiring one. They will not only give you a first class printing service, but create a clear and professional looking card.