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Business cards: they are inexpensive, effective, and easy to carry out. They are an important tool that helps make initial contact with your target customers. They are, therefore, important to convey your business image and message.

But because your target customers will be receiving more than one card, probably from your competitors, you need your business cards to work effectively. They have to be well designed, suitable for your image, and effective. They have to stand out from your competitors without losing your integrity. The following are pointers on how to design your card to make the most of their effectiveness.

• Go for high quality cards. It is best to have your cards professionally printed. If you decide to print your cards on your own, be sure to use high quality and thick paper. This will ensure that your card is sturdy and long lasting. Also, try to get cards that are printed on thicker card, as this will tell your prospects that you are serious on your business.

• No matter how small your business is, be sure to give yourself a title, such as owner or proprietor.

• Emphasize your name as this is the most important detail in your card.

• Be sure to put all important details in your card. This can include your name, phone number, fax number, and email address. You can have several means of contact listed on your card to ensure that your prospects will contact you.

• You can also include your physical address depending on the nature of your business. Your street address will ensure that your mails will reach you and people will see you as a credible business.

• Be sure that all details included in your business card templates are accurate. Before final printing, check that the details are correct. If there are details that change, don’t cross it out. This will only make you look unprofessional and unattractive to your prospects.

• If your business name doesn’t tell people the products or services you offer, be sure to include a tag line to describe your business. Be sure to use a catchy and informative tag line.

• Use a picture that suits the image of your business. Be sure that the color, finish, and thickness of your card as well as the texts are suited to your business.

• Keep your card appropriate. Identify your audience and design your card in tune with them.

• Be innovative. As much as possible, you want your card to stand out in the crowd. To do this, use simple improvements such as printing vertically or shaping your card unusually. Keep in mind that anything too sweet could put off your prospects from keeping and using your card.

• Keep your message clear. Remember that your card must be easily understood, so as much as possible avoid adding necessary information in your card. If you desire to print a lot of information, be sure to use both sides instead of crowding details in front. Enough white space will ensure that your message is easier to look at and read.

• Stick on the basics. Although a bigger card can make it easier for you to catch attention, it will be harder for people to keep them in their wallet or standard business card holder.

• To make your card catchy, consider putting contrasting colors in your card. You can print white ink on a dark background to make the words stand out.