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It’s sad to see that the use of business cards is disappearing in today’s digital age. But since no single option has gained enough drive to replace this simple marketing tool, it is still important and indispensable to keep a good stock in your wallet, pocket or briefcase to make sure you get to introduce yourself effectively when the chance comes.

There are two elements you need to balance when creating your business card: a unique design and a compelling delivery. A flashy card would be no good if you give it out without exchanging pleasantries with the other person. But remember that a poorly made card can likewise weaken even the best rapport or the most influential conversation.

To attain the best of both worlds in your business card campaign, you need to learn more about the options in business card design, how to shape your card to the your desired outcome, and the details that should appear on your business cards.

How to make your card effective

Among the most important features of a business card is its ability to be memorable and sharable. The card should be so sharable that it can be passed from one hand to another without difficulty.

If you want to create a unique design, you need to use unusual materials. For instance, a metal card shaped like a razor blade can be a good way to showcase your business identity. As much as possible, you need to ensure that your card can make a strong statement about who you are and what kind of business you do.

Another approach to make your card effective is to design it based on different situation. For example, if you have two groups of customers, you can create a different card design for each group. You can also consider creating just one card, but give it two different sides. One side can be very colorful, eye-catching, and powerful. It can have photos and graphics. The other side can be designed simple, straightforward, and old-fashioned. It can be just black and white and have just the facts.

Another great idea is to point a link to your online store, put an image of your product, or tagline in your business card templates. You can also tell a narrative about yourself and your business so your target customers know what to expect when they follow up with you.

Design and delivery

Experts and other business owners will tell you that the visual appeal of your card is of primary importance when you want your cards to get into the hands of people you think are likely to become your customers. That is true, but still there are other considerations that you need to consider. One of them is the content of the card. Content, after all, is king. You need to ensure that your message and contact details are well presented in the card.

Handing out your card is also an important consideration. Giving out the same business card can result in either a positive or negative experience for you, depending on the interaction that happens. So, you need to make sure that you hand out your card the right way. Before you give your card, consider asking for the person’s card first because in return they will ask for your card, too.

Overall, make your cards engaging and effective and you are sure to promote your business successfully.