Add Up Articles Directory | Free Articles | New Articles Daily | Postcard Campaign: Creating your Mailing List

When it comes to direct mail campaign, it is important that you carefully plan on the materials you will use. There are basically several materials you can use depending on the type and the extent of marketing you want to do. Often, when business owners want to reach a broad market reach without spending a lot of marketing dollars, they go for postcards. These modest cards, which were initially used as souvenir cards, are now a popular choice as marketing tool in the business industry. With the extent of market it is able to reach, no wonder it has become a main tool in any marketing campaign.

Before you create your postcards though, it is crucial that you do a little planning. You need to ask yourself:

• Why do you want to use post cards as your marketing tool?
• Do you want to draw in new customers and clients?
• Do you want to use these cards to stay in touch with your current customers?
• Who will your target audience be? Who will make it into your mailing list?

Now, you are probably fussing considering that you don’t have a mailing list yet or can’t even manage to rent one. There’s really no need to worry. Every startup business goes through this problem. Many of them when they started doing post card mailing can’t really afford renting a mailing list. But that did not discourage them from sending out post cards.

When you are operating on a limited budget, you can’t actually spend your way out of your troubles. You have to think of the best way to get out of your problems. In the case of the mailing list, the best you ca do is think of the people you know. Think of your friends, family members, colleagues, associates, partners, neighbors, pastor, and even parents you know from your kids’ school.

Look through your desktop Rolodex, and you are likely to get a treasure trove of names. You can also ask relatives and friends to refer names to your list. It never hurts to ask for referrals. Another great way to get names is to thumb through directories. These are the people who can be in your mailing list.

Be sure to get the names, addresses, contact numbers, and other important details and put it into a database. You can use programs like FileMaker Pro, Microsoft Excel, or Microsoft Outlook to store the information you gathered. So, there. You now you have your own mailing list.

What’s great about the mailing you have created is it is made up of people you know. You know what their needs and wants are, so you will be able to make them an offer they are going to be interested. Compare this to a list that is made up of a bunch of strangers, your chance of getting a positive response rate is higher.

Once you have a list of people who know that you can do a lot of business with, you can be sure that your postcard printing will be a success. What you need to worry now is how to design your card effectively. This is something you can do using your creativity and imagination or through the help of a professional graphic designer. There are actually a lot of options available out there. You simply have to find the best option that fit you.