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Even though modern technology is flourishing these days, one marketing material that will remain undisturbed by these innovations is the business card. They will remain one of the most important means of keeping your business on top of people’s minds. If your card is creative and appealing, it will stay in people’s wallet keeping them reminded of your company all the time.

When you are able to create the best business cards, you will be able to promote your business and yourself easily and if ever you meet someone and want to keep in touch with them you can simply swipe out your card and hand it to them. By networking and giving out your cards, you would easily earn more customers and boost up your sales. As they have your cards to you’re your contact info at hand, you will be the first person they will think of when they need your products or services.

It is important though that you design your cards effectively. And when you do the design, your main goal is to make it stand out and catch people’s attention. The question now is what makes a great design? Most of the time, the key to a great business card design is the layout.

When done effectively, a good layout will make your card stand out. It would contend head to head with other cards that make use of unconventional materials such as wood or plastic. If this is your first time to create your own business card, here are a few tips to come up with the best layout:

a) Never clutter your layout with a lot of elements. A messy design will only make your card look confusing and an eye-sore. If there’s simply a lot going on the layout, the design will be horrid to look at. The messy design will only take attention away from the crucial information in your card such as the contact details. But if you really want to place a lot of elements in your business card templates, be sure that they at least have continuity and consistent flow.

b) Use the right colors. Keep in mind that the wrong choice of colors can make your card look distracting, especially if they are too loud and too many. As much as possible use one three colors, max. You can also make use of just one color that best fit the image you want to convey to give consistency to your design. Another thing to consider when it comes to colors is putting colored text over a colored background. Doing this will only make the text washed out. So, it is important to choose color carefully.

c) Highlighting elements. It is alright to just focus on one element in your card to highlight. If you try to highlight every element it will only make your design cluttered. Be sure to draw attention only to the important elements such as your business name, your contact details or address. You can do this by using a different color to the info you want to highlight, make the element larger or put it in the center with elements in the background played down.

d) When in doubt, just for the simplest approach. Simple business cards are always effective as they are able to present your message and contact details in a subtle yet stylish way.