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Brochure printing has always been an important part of business marketing. So it is safe to say that businesses of various types have benefited from brochures handed out to potential customers. And with all the available software tools like Adobe Photoshop, Quark Xpress, and Microsoft Publisher, many small business owners have started to create their own marketing brochures. But coming up with professional-looking brochures is more than just knowing how to design them using sophisticated software. In fact, some of the important things that one should know about professional brochure printing are pretty much the basic, not-so-technical stuff.

Content

What information are you going to communicate to your readers? How do you plan to persuade them into taking your offer? These are just a couple of important questions that should your brochures should address. Having said that, your first concern should be the front cover of the brochure. What you put in this part will make or break your brochure marketing campaign. So make sure that your headline is appealing enough to motivate the readers to pick up, open and read your brochure.

Print Size

People often get this wrong. Many printing company would return a print layout to clients because the output size isn’t properly set up. For example, an 8.5 x 11 layout would be submitted for printing on an 8x10 paper. This is just wrong. You can’t simply ask the printer to adjust the layout size for you. This is because adjusting a layout to fit the paper will compromise the resolution of the print.

Resolution

High-resolution images are essential in printing a professional-looking brochure. Use images that are at least 300 dpi (dots per inch) in order to print with perfect clarity. Submitting an image file that lacks the proper resolution will come out blurry, or even pixelated. Whether you are using stock image or taking your own photos, make sure that the resolution is appropriate for commercial printing.

Paper

Print brochures in quality, heavy paper stock. With heavier paper, your brochures won’t tear that easily. Because of the quality of your brochures, prospective customers will get the impression that you are indeed professional and must be taken seriously. Using varnish on the paper is a also good idea. It will give a nice gloss to your brochure and prevent it from getting fingerprint smudges.

Printer

You could print your brochure layout on your own, using your desktop printer. But this won’t guarantee that you’ll get professional-level quality. Impress your prospective customers with high quality prints. Contact a printing company that will handle your brochure printing expertly and efficiently.

Aside from marketing your product or services, brochure printing is essential in establishing your business identity. With a well-designed and professional looking brochure, you are guaranteed that potential customers will be impressed by your efforts to present quality marketing materials. Although you are sure to spend a substantial amount of money to get the quality that you desire, be confident that it will be all worth it. You are putting your company’s name and image on the line so you might as well push your limits.