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Never ever underestimate the power of print brochures. These simple sales literatures can somehow influence a customer’s buying decision - provided that you have a great copy and eye-catching graphics, not to mention attractive offers. They can help increase brand awareness and keep your merchandise in the public eye.

Brochures can definitely help boost your marketing campaign. As long as you know the type of brochure that is appropriate for your purpose, you can be sure that you are affecting your customer’s decision in the best way possible.

You maybe asking, “What do you mean by ‘type of brochure’?” Yes, there are different types of brochures. Although these are not their formal names, you may know them by their respective primary purpose. To enlighten you, read on and find out what are these.

Brochures that are left behind.
Also known as tracts, these types of brochure are left behind to be picked up by potential customers after a meeting or presentation. Tracts summarize your sales point and support what you have just proposed verbally. Tracts are often printed in half fold and a bit smaller than standard size paper so they would fit in a pant’s back pockets.

Brochures are placed at the checkout.
This is the most common type of brochure. Conveniently located at the cashier’s counter, checkout brochures can get anyone’s attention – provided that said brochures have a catchy headline and attractive graphics. People in line won’t fail to notice brochures of this type so take advantage of the opportunity to be in front of your prospective consumers’ line of sight.

Brochures that respond to inquiries.
Once people’s attention is effectively captured, they will surely ask about your offer. This type of brochure is the one you send to answer their inquiries. Since you have already gained their interest, then the content of this brochure points to the ultimate goal, the act of purchasing. So emphasize all your sales points and leave a very forceful call to action. Send response brochures as soon as you receive an inquiry. Even a short delay in your response might make the customer forget all about you.

Brochures that is sent through direct mail.
Part of direct mail packages, this type of brochure accompanies the sales letter. It carries high resolution photos and highlights the product’s technical features more elaborately than what’s written in the letter. You may think that the sales letter can do the job on its own, but take note that direct mail brochures can add more value to the mail package.

Brochures that serve as sales support tool.
This type of brochure serves as the salesperson’s visual aid. And as such, brochures of this type are commonly larger than standard size and contain bigger images and headlines that practically scream out at the prospective customers. These are usually used during presentations and can also be left behind.

Knowing the different types of brochures is a great help to you as a business owner or manager. This will allow you to determine your marketing strategy so you’d be able to print brochures according to your purpose.