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When done properly, postcard marketing can work and serve as an effective attention grabber, but it can also serve as a distressing sales tool when not used to its fullest potential. Keep in mind that all your effort will be wasted if you try to close a sale in your postcards. You have to remember that there is simply not enough space in your card to make a sale, so you have to simply use this tool to generate curiosity and lead them to your website or encourage them to call you. Depending on your marketing need, you can pitch your product through your cards, or ask your prospects to register for free consultation, e-book, or any other items.

You can also include a referral box in your web site or your cards and as your buyers to share your campaign to others. This will surely help you assess the success of postcard marketing campaign.

There are some things you need to consider when creating your post cards. Here are some of them:

• Your card should only contain one message. Too many messages can only make your card confusing.

• It’s important to include a strong call to action, but remember to put only one action. Your prospects should know what he is supposed to do, whether it is to call you or visit your store. If you include more than one call to action, you will only confuse your prospects and lose them in the end.

• Never try to sell on your cards. Keep in mind that no one is going to buy from you if you try to overstuff your postcard printing with too much sales. So, just use your card as attention grabber, and when you have your prospect’s attention, direct them to your web site where you can give your sales pitch.

• It is wise to offer something valuable to your prospects such as freebies. This will make sure people will notice you and make your card more memorable.

Focus on your distinctiveness

In your post card campaign, it is important that you tell your target audience what makes you unique and why your prospects should patronize you and not your competitions. Be sure to list down your strong points and put it in your cards. Likewise, constantly review your cards to determine what needs to be changed and improved. This will surely help you carry out a compelling marketing campaign.

Focus on benefits

Perhaps the hardest part in creating an effective post card campaign is your ego. You would make sure that you present only the best in your card to the point of sacrificing quality over the price. The secret to an effective campaign is to focus on benefits rather than features.

This means that you need to tell your target audience what they can benefit from your business rather than what your products or business is made of. This doesn’t mean though that you leave out the descriptive features of your product, but instead thrust your ad on the benefits your customer will get.

In addition, you need to focus your ability to solve the problems of your prospects. Tell the how you can make their lives more comfortable or how you can make them happier, more confident, or get better health.

Doing this will ensure your post card campaign doesn’t fail, instead earn more sales and profits for your business.