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When you are looking for conventional marketing strategies, postcards remain to be one of the most effective and economical marketing collaterals. Aside from being inexpensive, they can be created in the quickest manner and can deliver your message to your prospects straight from the mail box. Because postcards can easily stand out from a sea of envelopes, they can easily catch attention especially when designed effectively. This makes it easy for you to reach out to your prospects and keep your existing customers interested in your business.

Now, after you have your card designed, you are not ready to have it printed and mailed. There are, however, several things you need to consider when printing your cards. If you decide to have them professionally printer, there are several information you need to tell the printer such as the following:

• The size of your post card. If you decide to create a folded card, you need to determine the size of the card before and after it is folded.

• What type of color printing do you want to use? If you have enough budget, you can always go for full color printing, but if you are on a limited budget, you can also use four- or two-color printing.

• The number of copies you need printed. It’s best to ask the printer their required number of orders as most printing companies require 500 to 1000 numbers of orders.

• Would you go for double sided cards?

• What type of paper do you desire to use? There are actually a lot of paper types you can use but the most common types are text and cover. Text is usually used in brochures as it is light weight, while cover is a heavier and can be used for post cards.

• Aside from choosing the right paper stock, you need to also decide if you want your cards matte or glossy finished. Glossy finish makes your card look shiny and more appealing.

If you don’t want to hire a local printer, and would rather go for an online postcard printing company, you would want to get price quotes from different printing companies. It’s important that you provide all the printing companies the same details so you can effectively compare these companies. Make sure that you can also call the companies over the phone so you get a clear idea of what they can offer them. Be sure to also know all the details that you are getting from the online printer before you commit on a print job.

A professional and reliable printer will most likely give you a sample of your design before getting them printed in full. Be sure to check the sample carefully as there are instance when you don’t get the output that you desire. There are cases when the may print colors you expects are faintly different than what the professional printer is using. So you would want to make sure that you see a sample of the final print output.

Proofing your work will also give you the chance to make sure that your message is accurate and the spelling is correct. Double checking will also make sure that your web site address and phone numbers are correct. You would not want to discourage your prospects from doing business with simply because they can’t find your web site or can’t call you, right? So, it’s important that you check everything.