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This article is written by Lisa Murdock, Independent Scentsy Consultant First of all, what is Scentsy? Scentsy is a wickless candle company that sells various products such as electric candle warmers, scented candle bars, room sprays, car fresheners, and scented stuffed animals. The company was founded in 2004 by two stay-at -home moms who wanted a safe alternative to flamed candles. They sold the company to Orville and Heidi Thompson in July 2004. Orville and Heidi looked at all the different ways they could market Scentsy, and decided to make it a direct selling, party Plan Company.

What is direct selling? Direct selling is when you are an independent consultant for a company, buying product from the company as you make sales. You can sell Scentsy products through home parties, book parties, fairs or shows, online from a replicated website, and person to person. The unique and wonderful thing about direct sales is you can build a team or downtime and earn income on your personal sales and also the sales of your team. This business model works because direct sales eliminate the middle man and advertising. All the profits that would go to advertisers or retailers, goes back to the consultants in commissions. As you build a large team, your income will grow and flourish.

Another great thing about direct sales is you can start your own business for a very low start up fee. To start a Scentsy business it is just $99 for the starter kit. What other type of business can you start for just $99? From very little you can build an incredible business that can continue to bring in residual income for years, and maybe forever.

With direct sales you are also your own boss. You are an independent consultant and can work your own hours and your own schedule. You don’t have to punch a time clock or show up for work every day. You can work around your family, another job, or any other commitment you have. You can work your business full time, part time or as a hobby. It is all up to you. What are some reasons Scentsy is the best direct selling company out there? Scentsy was just named the 19th fastest growing company in the US by INC 500 magazine. The company is having phenomenal growth every year and with growth, comes opportunity.

Scentsy has a very simple product line. Our main products are flameless candle warmers and scented wax bars. We also sell other fun products like room sprays, car fresheners, travel tins, hand sanitizer, and scented stuffed animals. The electric candle warmers are available in a variety of styles and use a low wattage light bulb to melt the scented wax. They are so popular because they work very effectively and are safe. Since they just use a light bulb to melt the wax, you can leave them on all the time. It is the same as leaving on a night light. The candle warmers are also safer then flamed candles because they only release fragrance. There is no flame, which means there is no soot or black smoke going into the air. The company currently sells products in the US, Canada, Puerto Rico, and Guam. Consultants can also sell products in many APO locations around the world. Eventually Scentsy will be worldwide with unlimited opportunity throughout the world.

The products sell very easily and are consumable. We often say, “The products sell themselves” or the “smelling does the selling”. Once you plug in the candle warmer with the scented wax, people fall in love and want to buy! Customers will also need more since it is a consumable product. You can build a wonderful customer base with this product and create lifelong customers. There are many ways to market your products. You can sell through home parties, but you can also sell many other ways. You can do fairs and shows, sell to businesses such as doctor offices, dentist offices, etc, person to person and online from your replicated Scentsy website.

80% of the US use candles and it is a $2 billion a year industry. Your market base is unlimited with this product. People of all ages love candles and fragrance. Scentsy products are very unique because there is no flame, no wick, no smoke and no soot. This is what sells the products. Consumers want a safe alternative to fragrance their home. Our products are something people are looking for. There are many reasons to become a Scentsy Independent Consultant. The opportunities are endless. To find out more about this wonderful business opportunity, please visit my website, www.Scents2Buy.com.