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SEO in simple term means to bring your website on 1st page and at the top of search engine in Google and also to improve the visibility of site not only the home page but also the internal pages or complete website. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.

All the techniques of SEO are free and with the help of SEO in Search engines our website gets a completely unique presence so that if anyone wants to search for our website the person can easily search us. SEO is complete online work so while doing SEO we must keep some important points in our mind like we should never place our website link on such a site which is adult or porn...

SEO is of two types First one is On Page SEO and other is Off Page SEO and a person doing seo is known as Search Engine optimizer so an SEO must do both the types of SEO. Both types of SEO are important we can’t ignore any one of them or if we don’t do any 1 of them properly then our site will not improve.

Some Important things for On Page SEO:-

1. Make sure that all your website links must be working properly because if any of the links is not working then Google will not read or search for that page
2. Make sure all the meta tags and description given at our site must be written correctly. The Meta tags must be of 68 characters and Description must be of 148 characters and both of them must be placed according to the website.
3. If we are using images in our website then it must give "alt" tag because Google can't read the images and search engine use this text for reference/information about the image by giving tag we describe the images and it work as a keyword also.
4. When listing your site in their search results, the search engines consult your title and description. Your main keyword should be the focal point to create an enticing title.
5. You must label the different headers on your web pages using H tags.
Off Page SEO is easy than On Page SEO because in Off Page SEO we are concerned with building links for the site, we are not concerned with coding of the site.

There are many benefits of doing Off Page SEO:-

1. It increases traffic for our website
2. Off Page SEO helps us in improving PR of our Website

Some Important Off Page Techniques:-

1. Directory Submission
2. Article Submission
3. Classifieds Submission
4. Social Book Marking
5. Blog Creation & Commenting etc.

And many more techniques we can use in Off Page SEO but these are most important.

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