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When more precise marketing is needed for color rack cards, you will have to be very picky and focused with several aspects of the design, layout and configuration of your rack cards. Let me give you a simple example of this by teaching you how to create more masculine color rack cards for that male audience. Many different products can be considered more “male-centric” and as such the rack cards promotions for those must follow certain guidelines to get those markets easily. Here are the things that you will need to know to create those masculine rack cards.

1. Use a simple and practical writing style – Most male audiences do not like reading a lot of unnecessary things in promotional prints. In fact, when they read too many adjectives and colorful words, most will drop the prints outright. That is why if you are printing color rack cards for a male audience, you will want to use a simple and practical writing style. Try to be straight to the point, and list down all the important details. The easier it is to understand the more male audiences will like your color rack cards.

2. Adopt a minimal use of theme colors – When it comes to color, a predominantly male target audience typically prefers rack cards that use a minimum amount. Very wild and flashy color rack cards are typically considered more feminine, especially if it has flashes of pink and purple. The best colors for rack cards are good solid colors used mainly across the print itself. So rack cards that are white, black, blue, green or even in dark red should work easily to attract them. Just make sure that you use one main color and do not mix in too much and you should have the best color rack cards for your target.

3. Use fonts that are elegant but simple – You should also be aware of the font styles that you are using in your color rack cards. To attract target markets that are mostly male, you will want to use fonts that are elegant but also very simple. Most male audiences like things straightforward and if you use very intricate style wild fonts, they will actually probably ignore or miss the meaning of those text elements. So it is best to lessen the risk of that eventuality and use simple fonts. Do not use calligraphy fonts and focus only on serif or sans serif fonts that are clean and easy to read.

4. Use more standard practical templates – For male-centric rack cards, it is recommended that you use more practical rack card templates. Templates that have odd shapes, holes and large dimensions typically will just confuse your target male audience. Simple rectangular rack cards are better suited for this target since it leaves no real difficulty for the reader to digest the rack card content.

5. Print in durable quality – Finally, most men will trust color rack cards that have durable quality. A rack card may have the best content in the world, but if the paper and inks look shabby and cheap, most men might still have second thoughts. So make sure that you print your color rack cards in the best quality printing materials as possible so that the audience can trust the printing more. Try thicker and heavier paper plus water resistant inks for the best results.

Great! Now you know how to create more masculine rack cards for that male target audience. Try to remember all the tips on rack card printing above to make sure that you make the correct kind of impact.