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The world of Business Administration – Marketing is concerned with familiarizing itself with consumers, deciding upon reasonable product prices based on the company’s target consumers and — most importantly — keeping clients happy so that they stay loyal to the products or services. These areas of a business not only require creative thinking but also the ability to create interest among the public and anticipate what consumers want.

Training for this career path starts with the Business Administration - Marketing program. This three-year undertaking results in an Ontario College Advanced diploma and offers a solid foundation in business and more focused training in marketing, including marketing research, marketing communications (which includes advertising and promotion), interactive marketing (which includes direct marketing, e-marketing and customer relationship management) and brand planning. Applicants to the program must have obtained at minimum an Ontario Secondary School Diploma (OSSD) or equivalent or be 19 years of age or older. Compulsory English 12C or U and Math11C, M, or U or 12C or U credit or skills assessment, or equivalent are also required. However, possession of minimum admission requirements does not guarantee admission to the program. Business Marketing Training and Product Marketing Training at Centennial prepares for the career in business field.

Within the Business Admin — Marketing program, you will find a fast-paced environment where learning is encouraged through case studies, guest lectures, presentations, projects, and computer simulations and technologies. Business Admin - Marketing takes hands-on training further with an industry project feature. This aspect of the program will see you working in a team setting on a real project that is sponsored by an entrepreneurial endeavour, small business or major company. This is your opportunity to show potential employers how well you work under pressure and in a professional situation. Aside from the hands-on aspects, the Business Administration – Marketing program features a common first year curriculum for most Centennial College business programs, which provides you with the opportunity to obtain an overview of business prior to specializing in a specific area. After the first year, topics become more focused until your final year, which covers courses such as: Economics of Business Management, Marketing Research, Brand Management, Interactive Marketing, Business Ethics and more.

To graduate from Centennial College, students must maintain a C grade average and an overall GPA of 2.0. Once they are out of school, the career options in Business Admin – Marketing are wide-ranging. Students can work as direct marketing coordinators, sales and promotion coordinators, marketing research analysts, assistant product managers, sales representatives and customer relationship managers. The demand for these experts isn’t limited to one field and opportunities exist in the financial services, electronics, beverage, high-tech and non-for-profit or government sectors and more.